Quality...

Marketing is an amazing (and funny) thing.  Consider the plight of The Midland Certified Reagent Company, manufacturers of quality oligonucleotides. I don't care how nerdy your clientele is, I would imagine that trying to produce an ad for these guys must be quite a challenge.  Here's the small text ad they came up with in the 03 Feburary 2006 issue of Science Magazine.

  "Quality ...

  is like buying oats.  If you want nice, clean, fresh oats, you have to pay a fair price for them.  Oats that have already been through the horse come a bit cheaper."

  I don't care what you think, it takes a creative mind to come up with this tagline and their management had to have some balls for approving it.  Think of it, in Science Magazine, they just managed to characterize their (cheaper) competitors products as sh*t ... and they got away with it. *genius*